Shop talk.
Plain English articles for owners who run a shop and not a marketing department.
Selling in the next few years? Start with the sell-ready overview →
SEO
How to remove a Google review.
Google removes reviews that break its rules, and your reply handles the rest.
Updated October 27, 2026
Read it →More shop talk
Ads
Google Local Services Ads, explained.
Google now charges for some missed calls, and Google Guaranteed is gone.
Updated October 27, 2026
SEO
How to get more Google reviews.
Ask before the truck leaves the driveway, and send the link by text.
Updated October 27, 2026
SEO
Your Google Business Profile got suspended.
The rules trade businesses break on Google, and how to appeal a suspension.
Updated October 27, 2026
SEO
How long SEO takes.
At least six to nine months, and here is what to watch while you wait.
Updated October 27, 2026
Websites
What website maintenance costs.
Maintenance runs $30 to $500 a month, and this is what decides your number.
Updated October 27, 2026
Ads
Angi, HomeStars and paid leads.
A paid lead is a chance to quote, and it ends the day you stop paying.
Updated October 27, 2026
Websites
What a crane and rigging website needs.
A project manager booking a lift should find your fleet list without opening a PDF.
Updated October 27, 2026
Selling
What is my business worth?
The range brokers quote, and what moves you up or down it.
Updated October 26, 2026
Selling
Selling your HVAC business.
The most shopped-for trade business in North America, and what its buyers pay for.
Updated October 26, 2026
Selling
Selling your plumbing business.
Why word of mouth stops working the day you list, and what to build instead.
Updated October 26, 2026
Selling
Selling your landscaping business.
Why maintenance contracts decide the price range.
Updated October 26, 2026
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Thirty minutes on the phone, and I'll tell you what I see when I look you up.