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SEO for roofing companies.
Roofing work comes in waves, and most of it gets decided on a phone in the days after a storm. SEO is what puts your name on that phone, and what makes you look like the roofer who will still be around when the warranty matters.
Book a 30 minute callThe call is free, and I look at your Google Business Profile before we talk.
You've had this email before.
If you own a roofing company, an agency has emailed you about SEO this month, probably this week.
Roofing SEO is one of the most searched marketing terms of any trade, about 2,400 searches a month in the US, so agencies chase roofers harder than almost anyone.
Most of those emails promise page one. I'd rather tell you what decides whether a homeowner calls you, and you can judge the rest of your inbox against it.
Nobody knows when the hail lands.
In Canada, searches for "roofers near me" run about 4,400 in December and climb to 14,800 a month through the summer. In the US, searches for storm damage roof repair sit around 1,900 a month in winter and jump to 9,900 in July.
That's the trouble with roofing. The work you want arrives in a burst after a storm, and nobody can tell you which week. Rankings take at least six to nine months to build, and sometimes longer, so you can't start when the hail lands. By the time anything moves, the homeowner has signed with someone else.
So the work has to be in place all year. It costs the same in a quiet month as a busy one, and it pays off when a storm comes through.
The out-of-town crew problem.
After a big hailstorm, crews from out of town show up with door hangers and a phone number. Some of them do fine work, and some are gone by October with the warranty.
Homeowners know this. So when they look at three roofers on a phone, they're asking two questions: who is close, and who will still answer the phone in ten years.
You answer the second question with things a storm crew can't fake, like a shop address in your own city and reviews that go back years instead of weeks. Most of roofing SEO is making the years you've been in business visible on the screen where the homeowner decides.
Where to start.
Start before you need it.
The strategy shows what's worth fixing first, and for a roofer it's often the Google Business Profile and a habit of asking for reviews after every job, long before any new pages. If you buy leads now, read what paid leads buy you first.
What the monthly work covers is on the monthly SEO page.
Common questions.
When should a roofing company start SEO?
Now, whatever month it is. Rankings take at least six to nine months, and nobody knows when the next storm is, so the only safe start is an early one.
Do I need a page for every city I roof in?
Only the towns you want more work from, and only if each page says something true about that location, like the jobs you've done there. A page that swaps the city name helps nobody, and Google can tell.
Will SEO beat the storm chasers?
It won't stop them showing up. It makes the difference visible: your address and your twenty years of reviews next to a Google Business Profile that was set up three weeks ago.
Should I buy roofing leads instead?
Most lead services sell the same homeowner to more than one roofer, so you pay to compete for a call. A Google Business Profile and a website that bring calls in directly belong to you, and they keep working after you stop paying.
Does this matter if I plan to sell?
A buyer wants to see where your work comes from. A Google Business Profile with years of reviews belongs to the business, and it stays when you leave.
Get ready before the next storm.
Thirty minutes on the phone, and I look at your Google Business Profile before we talk.