# Ads.

> Plain English articles on paying for work: Google Local Services Ads and the lead services that sell trade businesses their calls.

Source: https://b-sideprojects.com/shop-talk/ads/

Articles on paying for work: Google's Local Services Ads and the lead services that sell you calls.

[

_Drawing: A plumber's Local Services Ads leads inbox for one week in Calgary. An answered four minute call and a message are charged. A missed call that rang 34 seconds during open hours is also charged and marked in orange. A missed call of 9 seconds is not charged, and neither is a repeat call from Tuesday's customer. A note says missed calls over 20 seconds now count._

Ads

### Google Local Services Ads, explained.

Google now charges for some missed calls, and Google Guaranteed is gone.

Updated October 27, 2026

Read it →

](https://b-sideprojects.com/shop-talk/ads/google-local-services-ads/)

More on ads

[

Ads

### Angi, HomeStars and paid leads.

A paid lead is a chance to quote, and it ends the day you stop paying.

Updated October 27, 2026

_Drawing: A monthly lead statement for an HVAC shop in Edmonton for September. 22 leads charged, 13 that answered, 7 quotes sent and 3 jobs booked, shown as shrinking bars with the jobs booked bar in amber. A note says all 22 leads were billed, booked or not._

](https://b-sideprojects.com/shop-talk/ads/paid-leads/)

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