# Trades and industries. > I work with trades and service businesses across Canada and the US. Here is what each trade needs online, and where to read more about yours. Source: https://b-sideprojects.com/industries/ Every trade gets found differently. A plumber gets picked off a map at midnight, and a crane company gets picked by a project manager reading a fleet list. [Book a 30 minute call](https://b-sideprojects.com/book/) ## Most competitive industries. ### [Roofers](https://b-sideprojects.com/industries/roofing/) Roofing work comes in waves after storms, and nobody knows when the next one lands. Homeowners also want a roofer who will still answer the phone in ten years, when the warranty matters. [SEO for roofing companies →](https://b-sideprojects.com/industries/roofing/) ### [Plumbers](https://b-sideprojects.com/industries/plumbing/) Most plumbing work starts with somebody standing in water with a phone in their hand. They pick a shop on the map that says it's open and call, so your Google Business Profile does more of the selling than your website does. [SEO for plumbers →](https://b-sideprojects.com/industries/plumbing/) ### [HVAC shops](https://b-sideprojects.com/industries/hvac/) You have two kinds of customer: one with a dead furnace who calls the first shop that answers, and one pricing a new furnace or a heat pump who reads for weeks first. The second one is where the money is. [SEO for HVAC companies →](https://b-sideprojects.com/industries/hvac/) ## More industries. ### Crane and rigging Your customers are contractors and project managers who need a lift on a set date. They want your fleet list with capacities and your safety record. Don't bury your capabilities in a PDF nobody can find. ### Truck equipment Fleet managers and owner-operators buy service bodies and truck cranes off spec sheets and lead times. Your website should show finished builds with the chassis they went on, and a quote form that asks the questions your estimator would. ### Material handling Plant and warehouse managers look for service and parts by brand, and they want to book the yearly inspection without playing phone tag. The website has to make the brand list and the booking easy to find. ### Metal fabricators Most fabrication work comes through general contractors and referrals, so your website gets checked more than it gets found. When a contractor looks you up, they want project photos and your welding certification (CWB in Canada, AWS in the US). ### Machine shops Your customers are engineers and buyers at other companies. They search by process and by material, and they want your equipment list and a way to send a drawing for a quote. ### Electricians A homeowner is looking for a panel upgrade or a car charger install, and a builder is looking for a licensed contractor who shows up on the day. Most electrician websites talk to neither, so the site has to be built for whichever one pays your bills. ### Landscapers The steady money is in maintenance contracts, and in Canada a lot of landscapers run snow removal through the winter too. The website has to sell the contract and the second season. ### Auto repair People choose a mechanic by reviews and by distance, in that order. Your Google Business Profile and the habit of answering every review do more for an auto repair shop than any website. ## From the shop floor. Plain English articles for trade owners. [All Shop talk articles →](https://b-sideprojects.com/shop-talk/) [ Websites ### What a crane and rigging website needs. A project manager booking a lift should find your fleet list without opening a PDF. Updated October 27, 2026 _Drawing: A phone showing a crane company's fleet list as text. An 18 tonne boom truck with 28 metres of reach, a 40 tonne boom truck with 38 metres, a 60 tonne rough terrain crane with 34 metres, and a 110 tonne all terrain crane with 60 metres, each with a load chart link. A Request a lift button sits at the bottom._ ](https://b-sideprojects.com/shop-talk/websites/crane-and-rigging-websites/)[ Selling ### Selling your plumbing business. Why word of mouth stops working the day you list, and what to build instead. Updated October 26, 2026 _Drawing: A card showing that one click on the search 'seo for plumbers' costs 126 dollars, and one click on 'sell my plumbing business' costs 38 dollars._ ](https://b-sideprojects.com/shop-talk/sell-ready/plumbing/)[ Selling ### Selling your HVAC business. The most shopped-for trade business in North America, and what its buyers pay for. Updated October 26, 2026 _Drawing: A yearly HVAC service agreement for one household: a furnace tune-up in October, an AC tune-up in May, priority call-outs, 289 dollars a year, renewed six years running._ ](https://b-sideprojects.com/shop-talk/sell-ready/hvac/)[ Selling ### Selling your landscaping business. Why maintenance contracts decide the price range. Updated October 26, 2026 _Drawing: A grid of 28 properties for the 2026 season: most signed, four new this year, three still open._ ](https://b-sideprojects.com/shop-talk/sell-ready/landscaping/) ## Don't see your trade? Most service businesses fit. If you have trucks or a shop floor, book a call and say what you do. [Book a 30 minute call](https://b-sideprojects.com/book/)